What Is Natural Perfumery?

The Difference Between Natural

And Synthetic Fragrance

Natural (chemicals from nature - essential

oils & resins) have a complexity and richness,

whereas synthetic (man made) fragrance

chemicals largely smell ‘thin’ and ‘brassy’

in comparison.

A quote from scientist Luca Turin reveals the

secret behind mainstream perfumery

including so called ‘fine fragrances’. Luca

comments on typical perfume ingredients:

“The proportion of man made to natural

varies: By weight, synthetics usually make up

more than 90% of a fragrance... a typical

synthetic may cost $50 per kilogram, a

typical natural at least $500 per kilo, with

many naturals reaching ten or a hundred

times that”.*

*pp.31, ‘Perfumes The Guide’, Luca Turin &

Tania Sanchez, Publ. Profile Books, London

2008.

 The reason why most perfumes last all day

on your skin and create a ‘sillage’ around you

is because they are full of synthetic fixatives

and ‘perfume cloud’ producing chemicals.

At Hedonista we simply do not use synthetic

materials. This sets us apart from

mainstream perfumery and many other

‘natural’ brands where you may see the

statement: ‘We only use safe synthetics’. 

As with all true naturals - because our

perfumes are totally free from

synthetic fixatives,

you may wish to re-apply more often.

Please note - our perfumes may be cloudy in

appearance and may also contain sediments,

these are both naturally occurring properties

in many pure essential oils resins and

absolutes.

 Our perfumes are packaged in a purse /

pocket sized bottle with a roll on applicator, 

perfect to take with you through your day.

Our Colognes have a sprinkler top designed

to splash directly onto your skin.

 ‘Parfum Extrait’ and ‘Cologne’

A ‘parfum extrait’ is a fragrance in a highly

concentrated form which is designed to apply

on to your pulse points. A ‘cologne’ is the

fragrance in a lower concentration, colognes

are designed to splash on to your skin.

A ‘cologne’ is unisex - the word ‘cologne’

describes the strength of the fragrance.

Hedonista perfumes are designed to be worn

on the skin, where they can evolve with your

body chemistry.

 Cocoon yourself in beautiful scent,

and remember

smell is a primeval sense -

directly connected to our emotions.